01 — The design language
Minimal front.
Unforgettable back.
The chest carries a small LOOKBACK signature: two O’s that look back, with a subtle smile underneath. Turn around and the garment becomes a postcard — a Boston photograph, a postal-stamp frame, a location and a story.
Beacon Hill
Boston, Massachusetts / Story study
“The afternoon slips across the brick. Footsteps fade, but the street keeps their rhythm. Some places don’t ask us to remember. They do it for us.”
Built around the memory
Weight. Texture. Presence.
Heavyweight cotton hoodies and boxy tees. Substantial fabrics, relaxed proportions and room to move.
Layers with character.
Oversized cardigans, relaxed knitwear and sweatshirts. A wardrobe shaped by texture, not noise.
The city, carried forward.
Varsity and vintage-inspired workwear jackets. Boston’s brick streets, river light and neighborhood stories become the back’s central canvas.